"I Don't Care for Your Fairytale": Audio Project Proposal

For the audio project, I will be working with Mikaela Ackerman. We decided to do an audiobook adaptation of a story. The story that we will be making an audio recording is "The True Story of the Three Little Pigs" by Jon Scieszka (http://www.shol.com/agita/wolfside.htm)
The story, which is written as a newspaper article will be adapted to be a radio broadcast, to fit the story telling vehicle.
The conflicts of the story is that the Big Bad Wolf from the Three Little Pigs story is on trial, and tells his story re: why he was wrongfully accused, and attempts to explain himself and clear his name. He is fighting against the court as well as anyone who thinks he is guilty.
We will record ourselves reading the story and will either make or download the sound effects from free stock sound effects websites.

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Title Credit: Fairytale by Sara Bareilles 

"Vacation, All I Ever Wanted": Vox Pop Proposal

The question that my Vox Pop will focus around is "What is your favorite place to go on vacation?" This would be interesting to listeners because a lot of people really like to travel and see new places, and this Vox Pop could give listeners ideas on where they may like to travel next.
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Title Credit: Vacation by the Go Gos

"I See Your True Colors Shining Through": Paw Print Color Schemes

Here is the color scheme I designed for the paw print assignment.

I liked this color scheme because, first and foremost the colors look nice together. In addition, I situated the colors so that the two lighter colors and the two darker colors were not right next to each other. I put the lighter blue-green on the outside, then the dark purple, then the light pink, and finally the dark green. This makes the scheme pleasing to the eye and ensure that all of the details stand out.
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Title Credit: True Colors by Glee Cast (Originally by Cyndi Lauper)

"If Only I Could Find a Note to Make You Understand": Logo

For our logo design project I have decided to do a fictional company that has to do with music. In case you haven't been able to tell from all of my song lyric titles, music is something I am pretty passionate about, so I thought this would be a great subject to design a logo for. Below are some questions to answer in regards to my logo:

1. Who is the intended audience for your logo?  (client, age group, gender, interests, etc.) The intended audience for my logo would definitely be people who already know a thing or two about music because my company, at the moment called either "Virtuoso" or "Vivace Music Co." will probably be a publishing house who publishes choral works. Therefore, the people who will interact with my company will recognize music symbols used in my logos.
2. Does your logo reflect design trends often targeted to your intended audience?  Do you want it to? A lot of logos in the music industry focus on specific instruments and glamorizing music, or on using fancy typeface/ incorporated music symbols into their type to indicate what they are about. As a choral publishing house, my company would be more concerned about the actual music than the glitz and the glam that goes along with it, so I want to keep my logo simple and to the point.
3. If you had to summarize the style you want for your logo in a single word, what would it be? Polished. I would summarize the style of my logo in the single word polished because choral music is all about appearing polished and together as if a single voice.
4. Look at your sketch.  How will it read at a small size?  Could you simplify the design so that the basic shape will still be easy to see at a small size? I think that most of my sketches would be readable and easily distinguished at a small size especially since those I am catering to should be able to rerecognize the different parts easily.

All together, I am extremely excited to start work on this logo package project!

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Title Credit: Stereo Hearts by Gym Class Heroes ft Adam Levine

"I Wanted to See Something That's Different": Design Principles

This weekend we had a reading about three important design principles:
1. Limit Your Fonts
2. Limit Your Colors
3. Contrast, Contrast, Contrast

I think that the M&T Bank website is a great example of good design. Click the picture below to see the website for yourself.

Side Note: M&T Bank is a bank that apparently doesn't exist in North Carolina? All I know is that I can't do any banking other than when I go home to Maryland, which is considerably annoying. 

Anyway, I think this website demonstrates a lot of the important things discussed in the blog entries about design.  It has one font for the logo, which only appears once in the top corner, one font for their tag lines such as "Understanding what's important" and "Have you raised the green flag?" that is a little more stylized, and then a standard typeface for the rest of the text.  The color scheme is also extremely effective because a variety of values in the green family are represented, but a number of the links are blue which compliments green nicely. The site has a white background, and the green accents provide nice contrast. In addition, the area where you log in to M&T Bank, which is arguably one of the most important aspects of the website, is in a light green box and this contrast against the white, while subtle, is still effective. And lastly, the Open Now link situated in the picture in the middle of the page stands out because of the gradient fade that makes our brain perceive it as three dimensional and the fact that it creates nice contrast  against the white background and the darker green of Easy Save.

All together, the M&T Bank website isn't overly fancy or complicated, but it is a bank whose goal is to convince the consumer of how simple it would be to bank with them, so this fits the message they are trying to send. When they use color, and different fonts, they use it well in a way that fits with their scheme and overall message.

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Title Credit: "Different" by Acceptance