- Who is the intended audience for your logo? (client, age group, gender, interests, etc.) The intended audience for my logo would definitely be people who already know a thing or two about music because my company, at the moment called either "Virtuoso" or "Vivace Music Co." will probably be a publishing house who publishes choral works. Therefore, the people who will interact with my company will recognize music symbols used in my logos.
- Does your logo reflect design trends often targeted to your intended audience? Do you want it to? A lot of logos in the music industry focus on specific instruments and glamorizing music, or on using fancy typeface/ incorporated music symbols into their type to indicate what they are about. As a choral publishing house, my company would be more concerned about the actual music than the glitz and the glam that goes along with it, so I want to keep my logo simple and to the point.
- If you had to summarize the style you want for your logo in a single word, what would it be? Polished. I would summarize the style of my logo in the single word polished because choral music is all about appearing polished and together as if a single voice.
- Look at your sketch. How will it read at a small size? Could you simplify the design so that the basic shape will still be easy to see at a small size? I think that most of my sketches would be readable and easily distinguished at a small size especially since those I am catering to should be able to rerecognize the different parts easily.
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Title Credit: Stereo Hearts by Gym Class Heroes ft Adam Levine
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